Image credit: The Logo Company
Part 1 – Colour
Logos are commonly the first physical representation created for your business and they convey a strong visual message to your potential customers about your brand and business identity.
Good logos evoke positive emotion and feeling in the person viewing it. Colours and shapes are used as the drivers delivering this message to your target audience, so it’s important to understand how they work to make your logo memorable and appropriate.
Colour is a huge influencer of emotion, but it can also have physiological effects. For example, a marketing study found that the body temperature of people sitting in a red room was 0.4 degrees warmer than people sitting in a blue room, even though both rooms were set at the same temperature.
Have you ever noticed how many fast food chain logos are red, or how many big companies have rebranded using the colour green (think BP or Woolworths), or lastly, why I chose the colour orange for Embrace Marketing’s logo?
Scientifically, the colour red makes us feel hungry or increases our appetite, green evokes tranquility and good health in our minds and orange conveys friendliness, enthusiasm and excitement – exactly the way I want everyone to feel about marketing 😁
All colours are psychologically linked to different emotions and The Logo Company has created a great blog, which goes into depth about it CLICK HERE.
PRO TIP: There are literally hundreds of different colours to choose and the colour wheel at www.paletton.com will help you choose the right colour for your logo – it’s also just fun to play with 🙂